{"ai_json_enabled":true,"answer":"Velour is a cut-pile carpet construction distinguished by its short, dense pile and smooth, even surface that gives a rich, plush appearance and soft feel underfoot. It can be produced from a variety of fibres and its performance depends on fibre type, pile density and construction\u2014denser velour can wear better in moderate-traffic areas, while lighter piles may show footprints and shading more readily. Maintenance typically includes regular vacuuming and prompt blotting of spills; follow the manufacturer\u2019s care instructions and seek professional advice for valuable wool or woven carpets. Some velour ranges come in wider formats; current widths and availability should be confirmed with the showroom.","answer_source":"legacy_bcc_quality_reviewed","category":"Carpet Types, Brands & Product Ranges","category_slug":"carpet-types-brands-product-ranges","confidence":"legacy_question_current_safe_answer","date_note":"Exact individual question timestamp was not present in the saved legacy Q&A page.","date_precision":"archive_page_not_individual_question","date_published":"","date_source":"legacy_wordpress_archive_page_metadata","editor_images":[],"editor_videos":[],"freshness_warning":"Products, prices, stock, opening hours and installation timing can change. Confirm current details directly with BCC.","id":"bcc-legacy-qa-0221","image_ids":[],"image_url":"","legacy_archive_page_modified_at":"2025-04-14T16:24:39+10:00","legacy_archive_page_published_at":"2025-02-20T20:19:59+11:00","legacy_archive_source_url":"https://britishcarpets.com/shop/you-asked-we-answered/","legacy_duplicate_source_count":1,"legacy_source_position":226,"legacy_source_positions":[226],"legacy_source_url":"https://britishcarpets.com/shop/you-asked-we-answered/","migration_imported_at":"2026-09-04T11:34:39+00:00","public_disclaimer":"This answer preserves a historical BCC customer question and provides a cleaned current-safe response based on approved BCC source material.","publish_status":"published","published_at":"","qa_id":"bcc-legacy-qa-0221","qa_image_strategy":"text_first_no_inline_image","quality_gate":"bcc-quality-v4-20260904","quality_reviewed_at":"2026-09-04T12:53:32+00:00","question":"What is velour and what are its features in carpets?","rss_enabled":true,"schema_enabled":true,"site_key":"british-carpet-company","slug":"what-is-velour-and-what-are-its-features-in-carpets","source_positions":[226],"source_record_ids":["bcc-legacy-qa-0221"],"source_type":"legacy_bcc_cleaned","source_urls":["https://britishcarpets.com/shop/you-asked-we-answered/"],"status":"published","tags":["British Carpet Company","Carpet Types, Brands & Product Ranges","historical customer question"],"video_ids":[]}